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Our experts are ready to help with your flooring project.
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Our experts are ready to help with your flooring project.
Give us a call (727) 353-1978
Recommendations for just starting to figure out your flooring project:
Find the flooring that fits your lifestyle.
Our expert Design Associates can help with your unique project:
If you are ready, schedule a free consultation.
Shona Holden is the co-owner of Floor Coverings International’s St. Petersburg, Clearwater, and Gandy/Bayshore locations. She brings nearly 20 years of residential interior design experience, with a focus on renovations and new construction.
A proud University of Georgia graduate, Shona began her career in banking as a Vice President at SunTrust Bank before moving into real estate, where she developed strong expertise in finance and property management. Since relocating from Georgia to St. Petersburg in 2012 with her husband, Reid, and their children, she has become deeply connected to the local community and now calls Venetian Isles home.
Shona is passionate about helping homeowners create beautiful, functional spaces through thoughtful flooring solutions and a personalized design experience. She is also actively involved in the community through organizations such as the Rotary Club of St. Petersburg and The Stuart Society, while supporting a variety of local charitable events.
Reid co-owns three Floor Coverings International territories with his wife, Shona, serving St. Petersburg, Clearwater, and Gandy/Bayshore. With more than 20 years of experience in business leadership, strategic planning, and operations, he plays a key role in guiding the company’s growth and day-to-day success.
A University of Georgia graduate, Reid has built and scaled businesses across multiple industries, including technology sales and project management. At Floor Coverings International, he focuses on production and business strategy, working closely with Shona to deliver a high level of service and a seamless experience for homeowners.
Outside of work, Reid enjoys supporting his children’s sports activities and staying involved in the community.
Bekki serves as Branch Manager for Floor Coverings International’s St. Petersburg, Clearwater, and Gandy/Bayshore territories. A proud multi-generational local and native of the Sunshine City, Bekki is deeply rooted in St. Petersburg through her volunteer work, community involvement, and long-standing relationships.
Her connection to owner Shona Holden began years ago when their children attended LCC Day School together. Bekki is also the proud mom of two: her daughter, currently a student at St. Pete High, and her son, who attends Northside Christian School.
Traci serves as Project Manager for Floor Coverings International’s St. Petersburg, Clearwater, and Gandy/Bayshore territories. With more than 20 years of experience in the flooring industry, she brings deep expertise in hardwood flooring, including installation, sanding, and finishing, as well as custom parquet and inlay work.
Originally from the Washington, DC area, Traci has managed projects ranging from small residential jobs to full-scale new construction homes requiring comprehensive flooring solutions. She is known for her organized approach, clear communication, and ability to guide complex projects smoothly from planning through completion.
Traci has also been an active member of the National Wood Flooring Association (NWFA) for more than 20 years. She stays current on industry trends and best practices and enjoys supporting the professional community through mentorship and participation in industry events.
Request an in-home consultation on our website and we'll schedule an appointment that works for you.
Our Design Associates will look at options in your home and help guide you to the best solutions.
After you accept our proposal, we will set up and complete your installation and follow up to ensure satisfaction.
Our experts are ready to help with your flooring project.
